6 Reasons You Need a Company Store
Apr 24
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and complet...
Continue ReadingThe History of Promotional Products
Mar 12
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products have...
Continue ReadingThe Power of Perceived Value
Jan 29
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...
Continue ReadingThe Power of Promo: Why People Love Freebies
Oct 17, 2020
Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something f...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Oct 03, 2020
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to product...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Jul 22, 2020
When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Apr 01, 2020
We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...
Continue Reading5 Tips for Boosting Social Media Engagement
Feb 03, 2020
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...
Continue ReadingImprint Everything: A Guide to Printing Methods
Dec 23, 2019
Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Oct 30, 2019
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...
Continue ReadingYour Product Decorating Questions Answered
Oct 16, 2019
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Sep 25, 2019
It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Sep 11, 2019
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Apr 11, 2019
Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...
Continue ReadingGraphic Design Terms Everyone Should Know
Mar 27, 2019
It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
May 15, 2018
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...
Continue ReadingBranding 101: Let’s Talk Logos
May 01, 2018
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Mar 20, 2018
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...
Continue Reading