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Case Study: Travel Industry

Jul 26

The travel industry is packed full of niche places to introduce promotional products. From places to stay to things to do, if you're part of this industry, there are so many opportunities for brand...

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5 New Ideas for Construction Promo Campaigns

Jun 07

Promotional products are undoubtedly an important part of a marketing campaign, but adding a logo to a product that will keep workers safe becomes incredibly invaluable. When you’re working h...

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Top 5 Promotional Product Ideas for the Construction Industry

Jun 09, 2023

The construction industry purchases millions of promotional items and giveaways every year. From carpenters to electricians and every other business involved in construction, it’s a competit...

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8 Promotional Product Ideas for Students of All Ages

Apr 21, 2023

Whether it's a Big 12 university or an elementary school, people love to show off their school spirit! So, we chose eight promotional products that are perfect for both students and teachers of all...

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Terrific Shirt Promos!

Mar 31, 2023

Shirts are one of the hottest promotional products on the market. How can you personalize this fashion staple and make your mark in your industry? Look no further, for we have five promotional shir...

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Check Up On Your Hospital Essentials: 6 Promo Products For Hospitals

Mar 03, 2023

Hospitals are an essential part of our communities! From providing emergency services to someone who isn't feeling well or injured to providing services such as nutrition education, researching ill...

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5 Unique Products for Healthcare

Feb 17, 2023

When you think about creating a fundraiser or give-back event involving healthcare, what kind of promo items come to mind? Today, I’ve found five unique healthcare promo products that are sur...

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#Instagram Inspiration

May 27, 2022

Instagram is a fun app where you can discover the latest info on celebrities, influencers, and yes, even inspiration for promo products! From mega water jugs to party décor, see what is tren...

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Tried and True: Classic Promotional Products

Jan 07, 2022

There are some things out there that are just undisputed classics – and when you think of a classic, what goes to your mind? Maybe it’s a classic car like a 1950s era Cadillac, or perha...

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Case Study: Take a Map!

Dec 07, 2021

Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been o...

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Wooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler

Nov 05, 2021

What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you’d love to snag an advertising deal with? Brands li...

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Product Safety: What You Need to Know

Aug 02, 2021

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that ...

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Case Study: Time for a Rebrand

Jul 19, 2021

Objective: A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had prev...

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7 Brilliant Bamboo Promotional Products

Jul 04, 2021

You don't have to be a panda to love bamboo! This popular, eco-friendly renewable resource grows super-fast and is known to be one of the most adaptable materials on the planet. Bamboo is incredibl...

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Case Study: Keep it Sweet

Jun 20, 2021

Vertical Market: Hospitality Product Use: Employee Appreciation Promotion: A nationally known hotel chain gifted their staff the Everyday Sweet and Savory Gourmet Carry Caddy for Employee Appreci...

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5 Promotional Products that Give Back

Jun 06, 2021

Are you looking to capture people’s attention? For a promotion that really packs a punch, consider choosing a product that partners your organization with a social good program. By giving bac...

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Case Study: Snack Pack It!

May 23, 2021

Vertical Market: Hospitality Product Use: Gift with Enrollment Promotion: An ocean excursion company chose the Igloo® Marine Backpack Cooler as a gift with enrollment for customers participat...

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Case Study: Back in Business

May 09, 2021

A behavioral health practice was preparing to reopen when shelter-in-place orders were lifted. However, they needed a way to communicate the enhanced safety protocols they put in place to patients ...

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6 Reasons You Need a Company Store

Apr 24, 2021

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

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Case Study: Promo'd to a Tee

Apr 10, 2021

As part of a newly developed corporate social responsibility initiative, an insurance company instituted an annual “give back” day where employee groups volunteered in their communities...

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12 Promotional Products for Safe Travels

Mar 27, 2021

Whether you’re traveling by plane or by car, it’s important to stay safe and comfortable. As COVID-19 cases continue to fall and the amount of vaccinated people rises, business travel i...

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The History of Promotional Products

Mar 12, 2021

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

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Case Study: Masks and Casks

Feb 26, 2021

When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees PrevaGuard™ Face Mask...

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Case Study: Staying Safe for Back-to-School

Feb 12, 2021

A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students’ paren...

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The Power of Perceived Value

Jan 29, 2021

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

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Five Frugal Promotions for the Cost-Savvy Consumer

Jan 08, 2021

Did you know that promotional products are one of the most cost-effective ways to market your business or organization? Because people hang on to promotional products and use them in their everyday...

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What Makes Gen Z Tick?

Dec 09, 2020

It’s the 2020s, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are th...

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Case Study: A Getaway Promotion

Nov 06, 2020

A resort wanted to make sure guests felt safe as they reopened after COVID-19 stay-at-home orders were lifted. At check-in, they chose to provide each guest with a Fold-Up Cinch Corner Tote to ke...

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The Power of Promo: Why People Love Freebies

Oct 17, 2020

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get somethin...

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What’s Up With Unboxing Videos? The Trend You Must Try

Oct 03, 2020

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

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Case Study: Make a Spectacle

Sep 18, 2020

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given...

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Case Study: A StuPENdous Promotion

Sep 04, 2020

Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purc...

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Mask Mania!

Aug 20, 2020

It’s safe to say that the humble face mask is one of 2020’s most popular products, and it isn’t difficult to figure out why. During the COVID-19 pandemic, the Centers for Disease ...

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Using Customer Profiles to Find the Perfect Promo Products

Jul 22, 2020

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

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Case Study: The Write Way

Jul 08, 2020

Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range...

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5 Promo Products to Make Your Office Safer for Employees

Jun 24, 2020

As business’ doors open back up and employees step into the office, it’s essential to make sure they feel safe and comfortable as the return to their desks. Whether you own a business t...

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Case Study: Info in a Flash

Jun 05, 2020

Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to...

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Case Study: Zip It Up

Apr 29, 2020

Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How ...

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Case Study: Bake in Business

Apr 15, 2020

Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had ...

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Generation Z vs. Millennials: What’s the Difference?

Apr 01, 2020

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually...

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Words Have Power: Why Copywriting Matters for Your Business?

Mar 17, 2020

When you hear the word “copywriting” what do you think of? For many, they think this term relates to legal jargon and intellectual property – that’s not the case at all. Cop...

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Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Mar 03, 2020

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...

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Your Guide to Promo Hats

Feb 18, 2020

A hat is a hat, right? With so many different styles available, it’s easy to get confused. With this quick guide to promotional headwear, you’ll learn the differences between the variou...

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5 Tips for Boosting Social Media Engagement

Feb 03, 2020

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

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Case Study: Life of the Mardi

Jan 20, 2020

Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. The...

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Lead a Healthier Lifestyle With These 6 Promotional Products

Jan 06, 2020

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...

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Imprint Everything: A Guide to Printing Methods

Dec 23, 2019

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple de...

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6 Products to Include in Every Holiday Gift Basket

Nov 13, 2019

It’s always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra th...

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How Promo Products Can Make a Lasting Impression

Oct 30, 2019

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

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Your Product Decorating Questions Answered

Oct 16, 2019

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

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6 Helpful Tips to Address Unhappy Customers

Sep 25, 2019

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelm...

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How Promo Products Can Tell Your Brand's Story

Sep 11, 2019

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

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School's in Session: 7 Essential Supplies for Students

Aug 28, 2019

Students are back in the classroom and parents are scrambling to purchase all of the necessary supplies on each teacher’s checklist. From three different types of pencils, calculators, and fo...

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6 Snap-Worthy Products for Every Photographer

Aug 14, 2019

Do you know what bokeh means? Aperture? That’s ok if you don’t, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot o...

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Case Study: Spec-Tacular Promotions

Jul 22, 2019

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6 Hot Products for the Grill Master

Jul 08, 2019

Nothing says summertime better than lounging on a pool float, roasting marshmallows under the stars, or feasting on tender barbecue. It’s time to light up the grill, because these smokin&...

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Work Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle

May 23, 2019

Whether you’re playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these ...

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Give Your School Clubs a Boost With These Promotional Products

May 09, 2019

School clubs are an essential part of student life, and we’ve got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to he...

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Win Big With These Promotional Products for Sports Lovers

Apr 25, 2019

If you’re looking for some awesome gear to support your team—or for some killer merch for your team’s fans—we’ve got you covered with these awesome promotional product...

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6 Things You're Missing Out on by Not Using Promotional Products

Apr 11, 2019

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a ...

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Graphic Design Terms Everyone Should Know

Mar 27, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can ...

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6 Promotional Products That Put Safety First

Mar 13, 2019

Whether it’s on a construction site, warehouse, or a laboratory, it’s always important to help your workers stay safe. Encourage your employees to make safe choices all year long with t...

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Case Study: This Promotional Product is in the Bag

Feb 27, 2019

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

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These Are the Tech-Savvy Promotional Products You Are Looking For

Feb 13, 2019

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

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7 Financial Products That Are a Great Investment

Jan 30, 2019

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveawa...

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Cheers! Let’s Sell More Beer!

Jan 16, 2019

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sale...

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Case Study: Stick to the Schedule

Jan 02, 2019

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

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Case Study: The Big Picture

Nov 09, 2018

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...

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Case Study: Beach Balls? Bingo!

Oct 06, 2018

Description: Beach Ball Industry: Tourism What it was purchased for: The customer was looking for a low-cost, family-friendly summer giveaway item to promote their city's summer tourism program i...

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8 Fall Promo Products

Sep 22, 2018

As the weather cools down, we’re having dreams of color changing leaves and all the fall themed events and promotions to come. From Halloween parties to homecoming football games, there are ...

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Case Study: Sharper Students

Aug 25, 2018

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocate...

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Case Study: Recycle, Reuse, Read a Book!

Aug 11, 2018

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the studen...

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5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

Jul 19, 2018

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students ...

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Drink It In: 6 Drinkware Products to Quench Your Thirst

Jun 26, 2018

What better way to put your money where your mouth is than to add your logo to some stylish drinkware? We have six unique picks to inspire your next drinkware order! Moscow Mule Gift Set Cheers...

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Success on Campus

Jun 12, 2018

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...

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11 Promo Products for an Active Lifestyle

May 29, 2018

Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports...

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5 Invaluable Marketing Books to Help Grow Your Brand

May 15, 2018

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

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Branding 101: Let’s Talk Logos

May 01, 2018

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...

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The Best Promotional Products for Sports Fanatics

Apr 17, 2018

With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love wear...

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Improve Sales and Traffic

Apr 03, 2018

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...

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6 Things You're Missing out on by Not Using Promotional Products

Mar 20, 2018

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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Boost Branding

Mar 08, 2018

A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her services all year...

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Celebrate Milestones

Mar 08, 2018

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this ...

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Top 10 Promotional Product Ideas for the Construction Industry

Mar 05, 2018

Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional p...

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Case Study: Fewer Tricks and More Treats: Halloween Safety Lanyard

Jun 06, 2019

Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Cas...

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