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Case Study: Travel Industry
Jul 26
The travel industry is packed full of niche places to introduce promotional products. From places to stay to things to do, if you're part of this industry, there are so many opportunities for brand...
Continue Reading5 New Ideas for Construction Promo Campaigns
Jun 07
Promotional products are undoubtedly an important part of a marketing campaign, but adding a logo to a product that will keep workers safe becomes incredibly invaluable. When you’re working h...
Continue ReadingTop 5 Promotional Product Ideas for the Construction Industry
Jun 09, 2023
The construction industry purchases millions of promotional items and giveaways every year. From carpenters to electricians and every other business involved in construction, it’s a competit...
Continue Reading8 Promotional Product Ideas for Students of All Ages
Apr 21, 2023
Whether it's a Big 12 university or an elementary school, people love to show off their school spirit! So, we chose eight promotional products that are perfect for both students and teachers of all...
Continue ReadingTerrific Shirt Promos!
Mar 31, 2023
Shirts are one of the hottest promotional products on the market. How can you personalize this fashion staple and make your mark in your industry? Look no further, for we have five promotional shir...
Continue ReadingCheck Up On Your Hospital Essentials: 6 Promo Products For Hospitals
Mar 03, 2023
Hospitals are an essential part of our communities! From providing emergency services to someone who isn't feeling well or injured to providing services such as nutrition education, researching ill...
Continue Reading5 Unique Products for Healthcare
Feb 17, 2023
When you think about creating a fundraiser or give-back event involving healthcare, what kind of promo items come to mind? Today, I’ve found five unique healthcare promo products that are sur...
Continue Reading#Instagram Inspiration
May 27, 2022
Instagram is a fun app where you can discover the latest info on celebrities, influencers, and yes, even inspiration for promo products! From mega water jugs to party décor, see what is tren...
Continue ReadingTried and True: Classic Promotional Products
Jan 07, 2022
There are some things out there that are just undisputed classics – and when you think of a classic, what goes to your mind? Maybe it’s a classic car like a 1950s era Cadillac, or perha...
Continue ReadingCase Study: Take a Map!
Dec 07, 2021
Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been o...
Continue ReadingWooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler
Nov 05, 2021
What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you’d love to snag an advertising deal with? Brands li...
Continue ReadingProduct Safety: What You Need to Know
Aug 02, 2021
No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that ...
Continue ReadingCase Study: Time for a Rebrand
Jul 19, 2021
Objective: A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had prev...
Continue Reading7 Brilliant Bamboo Promotional Products
Jul 04, 2021
You don't have to be a panda to love bamboo! This popular, eco-friendly renewable resource grows super-fast and is known to be one of the most adaptable materials on the planet. Bamboo is incredibl...
Continue ReadingCase Study: Keep it Sweet
Jun 20, 2021
Vertical Market: Hospitality Product Use: Employee Appreciation Promotion: A nationally known hotel chain gifted their staff the Everyday Sweet and Savory Gourmet Carry Caddy for Employee Appreci...
Continue Reading5 Promotional Products that Give Back
Jun 06, 2021
Are you looking to capture people’s attention? For a promotion that really packs a punch, consider choosing a product that partners your organization with a social good program. By giving bac...
Continue ReadingCase Study: Snack Pack It!
May 23, 2021
Vertical Market: Hospitality Product Use: Gift with Enrollment Promotion: An ocean excursion company chose the Igloo® Marine Backpack Cooler as a gift with enrollment for customers participat...
Continue ReadingCase Study: Back in Business
May 09, 2021
A behavioral health practice was preparing to reopen when shelter-in-place orders were lifted. However, they needed a way to communicate the enhanced safety protocols they put in place to patients ...
Continue Reading6 Reasons You Need a Company Store
Apr 24, 2021
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue ReadingCase Study: Promo'd to a Tee
Apr 10, 2021
As part of a newly developed corporate social responsibility initiative, an insurance company instituted an annual “give back” day where employee groups volunteered in their communities...
Continue Reading12 Promotional Products for Safe Travels
Mar 27, 2021
Whether you’re traveling by plane or by car, it’s important to stay safe and comfortable. As COVID-19 cases continue to fall and the amount of vaccinated people rises, business travel i...
Continue ReadingThe History of Promotional Products
Mar 12, 2021
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue ReadingCase Study: Masks and Casks
Feb 26, 2021
When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees PrevaGuard™ Face Mask...
Continue ReadingCase Study: Staying Safe for Back-to-School
Feb 12, 2021
A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students’ paren...
Continue ReadingThe Power of Perceived Value
Jan 29, 2021
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingFive Frugal Promotions for the Cost-Savvy Consumer
Jan 08, 2021
Did you know that promotional products are one of the most cost-effective ways to market your business or organization? Because people hang on to promotional products and use them in their everyday...
Continue ReadingWhat Makes Gen Z Tick?
Dec 09, 2020
It’s the 2020s, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are th...
Continue ReadingCase Study: A Getaway Promotion
Nov 06, 2020
A resort wanted to make sure guests felt safe as they reopened after COVID-19 stay-at-home orders were lifted. At check-in, they chose to provide each guest with a Fold-Up Cinch Corner Tote to ke...
Continue ReadingThe Power of Promo: Why People Love Freebies
Oct 17, 2020
Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get somethin...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Oct 03, 2020
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingCase Study: Make a Spectacle
Sep 18, 2020
Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given...
Continue ReadingCase Study: A StuPENdous Promotion
Sep 04, 2020
Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purc...
Continue ReadingMask Mania!
Aug 20, 2020
It’s safe to say that the humble face mask is one of 2020’s most popular products, and it isn’t difficult to figure out why. During the COVID-19 pandemic, the Centers for Disease ...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Jul 22, 2020
When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...
Continue ReadingCase Study: The Write Way
Jul 08, 2020
Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range...
Continue Reading5 Promo Products to Make Your Office Safer for Employees
Jun 24, 2020
As business’ doors open back up and employees step into the office, it’s essential to make sure they feel safe and comfortable as the return to their desks. Whether you own a business t...
Continue ReadingCase Study: Info in a Flash
Jun 05, 2020
Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to...
Continue ReadingCase Study: Zip It Up
Apr 29, 2020
Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How ...
Continue ReadingCase Study: Bake in Business
Apr 15, 2020
Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had ...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Apr 01, 2020
We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually...
Continue ReadingWords Have Power: Why Copywriting Matters for Your Business?
Mar 17, 2020
When you hear the word “copywriting” what do you think of? For many, they think this term relates to legal jargon and intellectual property – that’s not the case at all. Cop...
Continue ReadingTake 5 of These Promotional Products for the Medical Field, and Call Me in the Morning
Mar 03, 2020
It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...
Continue ReadingYour Guide to Promo Hats
Feb 18, 2020
A hat is a hat, right? With so many different styles available, it’s easy to get confused. With this quick guide to promotional headwear, you’ll learn the differences between the variou...
Continue Reading5 Tips for Boosting Social Media Engagement
Feb 03, 2020
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue ReadingCase Study: Life of the Mardi
Jan 20, 2020
Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. The...
Continue ReadingLead a Healthier Lifestyle With These 6 Promotional Products
Jan 06, 2020
Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...
Continue ReadingImprint Everything: A Guide to Printing Methods
Dec 23, 2019
Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple de...
Continue Reading6 Products to Include in Every Holiday Gift Basket
Nov 13, 2019
It’s always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra th...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Oct 30, 2019
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue ReadingYour Product Decorating Questions Answered
Oct 16, 2019
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Sep 25, 2019
It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelm...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Sep 11, 2019
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue ReadingSchool's in Session: 7 Essential Supplies for Students
Aug 28, 2019
Students are back in the classroom and parents are scrambling to purchase all of the necessary supplies on each teacher’s checklist. From three different types of pencils, calculators, and fo...
Continue Reading6 Snap-Worthy Products for Every Photographer
Aug 14, 2019
Do you know what bokeh means? Aperture? That’s ok if you don’t, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot o...
Continue ReadingCase Study: Spec-Tacular Promotions
Jul 22, 2019
v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false ...
Continue Reading6 Hot Products for the Grill Master
Jul 08, 2019
Nothing says summertime better than lounging on a pool float, roasting marshmallows under the stars, or feasting on tender barbecue. It’s time to light up the grill, because these smokin&...
Continue ReadingWork Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle
May 23, 2019
Whether you’re playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these ...
Continue ReadingGive Your School Clubs a Boost With These Promotional Products
May 09, 2019
School clubs are an essential part of student life, and we’ve got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to he...
Continue ReadingWin Big With These Promotional Products for Sports Lovers
Apr 25, 2019
If you’re looking for some awesome gear to support your team—or for some killer merch for your team’s fans—we’ve got you covered with these awesome promotional product...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Apr 11, 2019
Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a ...
Continue ReadingGraphic Design Terms Everyone Should Know
Mar 27, 2019
It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can ...
Continue Reading6 Promotional Products That Put Safety First
Mar 13, 2019
Whether it’s on a construction site, warehouse, or a laboratory, it’s always important to help your workers stay safe. Encourage your employees to make safe choices all year long with t...
Continue ReadingCase Study: This Promotional Product is in the Bag
Feb 27, 2019
Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...
Continue ReadingThese Are the Tech-Savvy Promotional Products You Are Looking For
Feb 13, 2019
Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...
Continue Reading7 Financial Products That Are a Great Investment
Jan 30, 2019
Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveawa...
Continue ReadingCheers! Let’s Sell More Beer!
Jan 16, 2019
Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sale...
Continue ReadingCase Study: Stick to the Schedule
Jan 02, 2019
Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...
Continue ReadingCase Study: The Big Picture
Nov 09, 2018
Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...
Continue ReadingCase Study: Beach Balls? Bingo!
Oct 06, 2018
Description: Beach Ball Industry: Tourism What it was purchased for: The customer was looking for a low-cost, family-friendly summer giveaway item to promote their city's summer tourism program i...
Continue Reading8 Fall Promo Products
Sep 22, 2018
As the weather cools down, we’re having dreams of color changing leaves and all the fall themed events and promotions to come. From Halloween parties to homecoming football games, there are ...
Continue ReadingCase Study: Sharper Students
Aug 25, 2018
Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocate...
Continue ReadingCase Study: Recycle, Reuse, Read a Book!
Aug 11, 2018
Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the studen...
Continue Reading5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N
Jul 19, 2018
Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students ...
Continue ReadingDrink It In: 6 Drinkware Products to Quench Your Thirst
Jun 26, 2018
What better way to put your money where your mouth is than to add your logo to some stylish drinkware? We have six unique picks to inspire your next drinkware order! Moscow Mule Gift Set Cheers...
Continue ReadingSuccess on Campus
Jun 12, 2018
A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...
Continue Reading11 Promo Products for an Active Lifestyle
May 29, 2018
Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
May 15, 2018
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue ReadingBranding 101: Let’s Talk Logos
May 01, 2018
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...
Continue ReadingThe Best Promotional Products for Sports Fanatics
Apr 17, 2018
With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love wear...
Continue ReadingImprove Sales and Traffic
Apr 03, 2018
A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Mar 20, 2018
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingBoost Branding
Mar 08, 2018
A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her services all year...
Continue ReadingCelebrate Milestones
Mar 08, 2018
A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this ...
Continue ReadingTop 10 Promotional Product Ideas for the Construction Industry
Mar 05, 2018
Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional p...
Continue ReadingCase Study: Fewer Tricks and More Treats: Halloween Safety Lanyard
Jun 06, 2019
Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Cas...
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